aisle
all markets›Cheese
San Francisco · 4 grocers · Fragmented

the cheese aisle

San Francisco's cheese aisle is a fragmented shelf spread across many brands: 772 products from 172 brands across 4 grocers. Store brands hold 3%. The shelf leans vegetarian — 64% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 54/100).

772
products
172
brands
$16.44
avg price
$1.09–$40.05
typical range

Zoom in

this aisle breaks into 49 sub-categories — open one for its own shelf report.

Other Cheese · 93Goat Cheese · 57Cheddar · 52Mozzarella · 27Cream Cheese · 27Brie · 24Parmesan · 18Gouda · 17Cheese · 17Feta · 15Blue Cheese · 15Cheese Blend · 11Cheese Dips and Spreads · 10Pepperjack Cheese · 9Swiss Cheese · 8Pecorino Romano · 8Ricotta · 8Manchego · 7Gruyère · 6Queso Fresco · 5Camembert · 5Monterey Jack · 5Havarti · 4String and Stick Cheese · 4Burrata · 4American · 4Provolone · 4Fromage Blanc · 3Fontina · 3Herbed Cheese · 3Mascarpone · 3Taleggio · 3Muenster · 3Oaxaca Cheese · 3Dubliner · 2Comté · 2Paneer · 2Halloumi · 2Asiago · 2Roquefort · 2Stilton · 2Edam · 1Emmentaler · 1Fromage Frais · 1Appenzeller · 1Gorgonzola · 1Cheese Sauces · 1Cheese Curds · 1Jarlsberg · 1

Who owns the shelf

brands by share of the cheese shelf.

tillamook
8% of shelf61 SKUs
point reyes farmstead cheese company
4% of shelf34 SKUs
marin french cheese co.
4% of shelf29 SKUs
rumiano cheese company
3% of shelf26 SKUs
cypress grove
3% of shelf24 SKUs
cowgirl creamery
3% of shelf22 SKUs
vermont creamery
3% of shelf21 SKUs
organic valley®
3% of shelf19 SKUs
belfiore cheese
3% of shelf19 SKUs
belgioioso
2% of shelf18 SKUs
gus'sPL
2% of shelf18 SKUs
laura chenel
2% of shelf17 SKUs
mmitica
2% of shelf13 SKUs
sierra nevada cheese co.
2% of shelf13 SKUs
di stefano
2% of shelf13 SKUs
nicasio valley cheese company
2% of shelf13 SKUs
ccabot
1% of shelf10 SKUs
eessex street cheese
1% of shelf10 SKUs
aandante dairy
1% of shelf8 SKUs
rrebel cheese
1% of shelf8 SKUs
ddon froylan
1% of shelf7 SKUs
kerrygold
1% of shelf7 SKUs
ccellars at jasper hill
1% of shelf6 SKUs
bellwether farms
1% of shelf6 SKUs
tthe drunken goat
1% of shelf6 SKUs
pplymouth
1% of shelf6 SKUs
ggourmino
1% of shelf6 SKUs
ffromagerie guilloteau
1% of shelf5 SKUs
mmeredith dairy
1% of shelf5 SKUs
clover sonoma
1% of shelf5 SKUs
pphiladelphia
1% of shelf5 SKUs
ggalbani
1% of shelf5 SKUs
ddrippy
1% of shelf5 SKUs
bbertagni 1882 spa
1% of shelf4 SKUs
mmt vikos
1% of shelf4 SKUs
sshelburne farms
1% of shelf4 SKUs
mmarin specialty foods
1% of shelf4 SKUs
mmeister
1% of shelf4 SKUs
lle gall
1% of shelf4 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
64%
Weight Management
17%
Low-Carb
17%
Keto
16%
Blood-Sugar Aware
16%
Gluten-Free
10%
Seed-Oil-Free
10%
Low sugar
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)7 omitted (no oz size)showing the 24 biggest of 32 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

100
high
Brand competition
how many brands compete
96
high
Variety of offers
how differentiated the shelf is
2
low
Top-brand grip
how much a few brands dominate
54
med
Launch whitespace
room for a new brand

store-brand share: 3% · scores 0–100.

More aisles

ChipsCandyYogurtTeaCondimentsSpicesCoffeeCookies
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →