the mascarpone aisle

San Francisco's mascarpone aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 3 grocers. vermont creamery owns the most shelf — 71% of SKUs, ahead of belgioioso. The shelf leans vegetarian — 43% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 52/100).