the oaxaca cheese aisle

San Francisco's oaxaca cheese aisle is a niche shelf with only a handful of brands: 5 products from 3 brands across 3 grocers. don froylan owns the most shelf — 40% of SKUs, ahead of el mexicano. The shelf leans vegetarian — 60% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 69/100).