aisle
all markets›Cheese›Brie
San Francisco · 3 grocers · Leader-led

the brie aisle

San Francisco's brie aisle is a competitive shelf with clear leaders: 43 products from 11 brands across 3 grocers. marin french cheese co. owns the most shelf — 54% of SKUs, ahead of point reyes farmstead cheese company. The shelf leans vegetarian — 56% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 72/100).

43
products
11
brands
$13.47
avg price
$6.69–$26.55
typical range

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Who owns the shelf

brands by share of the brie shelf.

marin french cheese co.
54% of shelf23 SKUs
point reyes farmstead cheese company
12% of shelf5 SKUs
rrebel cheese
7% of shelf3 SKUs
ddélice de bourgogne
5% of shelf2 SKUs
ffromagerie rouzaire
5% of shelf2 SKUs
ppayton breto
2% of shelf1 SKU
ppicadine
2% of shelf1 SKU
iile de france
2% of shelf1 SKU
ffromagerie guilloteau
2% of shelf1 SKU
ttradition briarde
2% of shelf1 SKU
mmontchevre
2% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
56%
Low-Carb
30%
Weight Management
30%
Blood-Sugar Aware
21%
Keto
21%
Seed-Oil-Free
12%
Low sugar
12%
Gluten-Free
12%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

46
med
Brand competition
how many brands compete
79
high
Variety of offers
how differentiated the shelf is
31
low
Top-brand grip
how much a few brands dominate
72
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

ChipsCandyYogurtTeaCondimentsSpicesCoffeeCookies
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →