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San Francisco · 2 grocers · Niche

the roquefort aisle

San Francisco's roquefort aisle is a niche shelf with only a handful of brands: 2 products from 1 brands across 2 grocers. papillon owns the most shelf — 50% of SKUs. The shelf leans vegetarian — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 37/100).

2
products
1
brands
$30.79
avg price
$27.79–$33.79
typical range

More in Cheese

Who owns the shelf

brands by share of the roquefort shelf.

ppapillon
50% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
100%

Market structure

5
low
Brand competition
how many brands compete
32
low
Variety of offers
how differentiated the shelf is
25
low
Top-brand grip
how much a few brands dominate
37
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →