Which mozzarella brand owns the most shelf in San Francisco?

belfiore cheese, with 16% of the shelf across 12 brands total.

How is the mozzarella shelf positioned in San Francisco?

61% of products lead with "Vegetarian", followed by Blood-Sugar Aware (20%). Store brands hold 5% of the shelf.

Is there whitespace for a new mozzarella brand in San Francisco?

Contested — opportunity scores 57/100 across 12 brands and 3 grocers.

aislewho's winning the shelf

all markets›Cheese›Mozzarella

San Francisco · 3 grocers · Contested

the mozzarella aisle

San Francisco's mozzarella aisle is a fragmented shelf spread across many brands: 44 products from 12 brands across 3 grocers. belfiore cheese owns the most shelf — 16% of SKUs, ahead of di stefano. Store brands hold 5%. The shelf leans vegetarian — 61% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

products

brands

$9.58

avg price

$5.59–$22.63

typical range

Who owns the shelf

brands by share of the mozzarella shelf.

16% of shelf7 SKUs

16% of shelf7 SKUs

14% of shelf6 SKUs

11% of shelf5 SKUs

rumiano cheese company

9% of shelf4 SKUs

bbuf creamery

7% of shelf3 SKUs

ccalabro cheese

5% of shelf2 SKUs

cowgirl creamery

5% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian

61%

Blood-Sugar Aware

20%

Keto

20%

Low-Carb

20%

Weight Management

20%

Gluten-Free

14%

Seed-Oil-Free

14%

Low sugar

14%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)2 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

med

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 5% · scores 0–100.

More aisles

Chips Candy Yogurt Tea Condiments Spices Coffee Cookies

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →