the blue cheese aisle
San Francisco's blue cheese aisle is a competitive shelf with clear leaders: 20 products from 8 brands across 3 grocers. point reyes farmstead cheese company owns the most shelf — 50% of SKUs, ahead of st. clemens. Store brands hold 5%. The shelf leans vegetarian — 75% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 66/100).
More in Cheese
Who owns the shelf
brands by share of the blue cheese shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 5% · scores 0–100.