San Francisco · 3 grocers · Niche
the fontina aisle
San Francisco's fontina aisle is a niche shelf with only a handful of brands: 4 products from 3 brands across 3 grocers. mitica owns the most shelf — 50% of SKUs, ahead of belgioioso. The shelf leans vegetarian — 75% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 67/100).
4
products
3
brands
$23.72
avg price
$6.69–$32.09
typical range
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Who owns the shelf
brands by share of the fontina shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Vegetarian
75%
Blood-Sugar Aware
25%
Keto
25%
Low-Carb
25%
Weight Management
25%
Market structure
15
lowBrand competition
how many brands compete
50
medVariety of offers
how differentiated the shelf is
38
medTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.