aisle
all markets›Candy
San Francisco · 4 grocers · Fragmented

the candy aisle

San Francisco's candy aisle is a fragmented shelf spread across many brands: 539 products from 88 brands across 4 grocers. chocolove owns the most shelf — 6% of SKUs, ahead of hu. Store brands hold 4%. The shelf leans gluten-free — 23% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 56/100).

539
products
88
brands
$8.96
avg price
$0.89–$19.59
typical range

Zoom in

this aisle breaks into 14 sub-categories — open one for its own shelf report.

Chocolate Candies · 257Gummy Candies · 22Sour Candy · 15Licorice Candy · 9Ginger Candy · 7Chewy Candy · 5Mints · 5Marshmallows · 4Caramel Candies · 2Lollipops · 1Jelly Beans · 1Hard Candies · 1Nut Brittles · 1Cotton Candy · 1

Who owns the shelf

brands by share of the candy shelf.

chocolove
6% of shelf30 SKUs
hu
5% of shelf28 SKUs
tcho
5% of shelf27 SKUs
charles chocolates
5% of shelf27 SKUs
justin's
5% of shelf24 SKUs
alter eco
4% of shelf21 SKUs
gus'sPL
4% of shelf20 SKUs
ddick taylor craft chocolate
4% of shelf19 SKUs
unreal
3% of shelf18 SKUs
recchiuti
3% of shelf15 SKUs
bbetter sour
2% of shelf13 SKUs
kolsvart
2% of shelf11 SKUs
ritual chocolate
2% of shelf11 SKUs
ll'amourette
2% of shelf9 SKUs
t9th & larkin
2% of shelf9 SKUs
tony's chocolonely
2% of shelf9 SKUs
hhoney mama's
2% of shelf9 SKUs
lindt lindor
2% of shelf9 SKUs
bbonbon
2% of shelf8 SKUs
vvolo
2% of shelf8 SKUs
bbeyond good
2% of shelf8 SKUs
cchimes
2% of shelf8 SKUs
ritter sport
1% of shelf7 SKUs
ssmartsweets
1% of shelf7 SKUs
sunridge farms
1% of shelf7 SKUs
ddandies
1% of shelf7 SKUs
mmaeve chocolate
1% of shelf7 SKUs
ghirardelli
1% of shelf7 SKUs
eendangered species
1% of shelf6 SKUs
ddeux crane
1% of shelf6 SKUs
bbixby chocolate
1% of shelf6 SKUs
mmission chocolate
1% of shelf5 SKUs
mmayana chocolate
1% of shelf5 SKUs
cchuao chocolatier
1% of shelf5 SKUs
nnelly's organics
1% of shelf5 SKUs
yyumearth
1% of shelf5 SKUs
rrad chocolate
1% of shelf4 SKUs
ccastronovo chocolate factory
1% of shelf4 SKUs
ddarrell lea australian
1% of shelf4 SKUs
ddandelion chocolate
1% of shelf4 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
23%
Plant-Based
18%
Vegetarian
16%
Organic
13%
Vegan
12%
Seed-Oil-Free
11%
Dairy-Free
8%
Heart Health
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)showing the 24 biggest of 39 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

99
high
Brand competition
how many brands compete
90
high
Variety of offers
how differentiated the shelf is
3
low
Top-brand grip
how much a few brands dominate
56
med
Launch whitespace
room for a new brand

store-brand share: 4% · scores 0–100.

More aisles

CheeseChipsYogurtTeaCondimentsSpicesCoffeeCookies
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →