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San Francisco · 2 grocers · Niche

the stilton aisle

San Francisco's stilton aisle is a niche shelf with only a handful of brands: 3 products from 2 brands across 2 grocers. neal's yard dairy owns the most shelf — 67% of SKUs, ahead of colston bassett. The shelf leans vegetarian — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 67/100).

3
products
2
brands
$41.62
avg price
$39.29–$42.79
typical range

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Who owns the shelf

brands by share of the stilton shelf.

nneal's yard dairy
67% of shelf2 SKUs
ccolston bassett
33% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
67%

Market structure

11
low
Brand competition
how many brands compete
22
low
Variety of offers
how differentiated the shelf is
56
med
Top-brand grip
how much a few brands dominate
67
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →