Which ricotta brand owns the most shelf in San Francisco?

bellwether farms, with 33% of the shelf across 5 brands total.

How is the ricotta shelf positioned in San Francisco?

53% of products lead with "Vegetarian", followed by Weight Management (20%). Store brands hold 0% of the shelf.

Is there whitespace for a new ricotta brand in San Francisco?

Contested — opportunity scores 50/100 across 5 brands and 3 grocers.

aislewho's winning the shelf

all markets›Cheese›Ricotta

San Francisco · 3 grocers · Contested

the ricotta aisle

San Francisco's ricotta aisle is a fragmented shelf spread across many brands: 15 products from 5 brands across 3 grocers. bellwether farms owns the most shelf — 33% of SKUs, ahead of belfiore cheese. The shelf leans vegetarian — 53% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 50/100).

products

brands

$7.90

avg price

$3.30–$10.69

typical range

Who owns the shelf

brands by share of the ricotta shelf.

33% of shelf5 SKUs

20% of shelf3 SKUs

13% of shelf2 SKUs

13% of shelf2 SKUs

7% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian

53%

Weight Management

20%

Low-Carb

20%

Seed-Oil-Free

13%

Gluten-Free

13%

Keto

13%

Low sugar

13%

Blood-Sugar Aware

13%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

Chips Candy Yogurt Tea Condiments Spices Coffee Cookies

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →