aisle
all markets›Cheese›Cheddar
San Francisco · 4 grocers · Contested

the cheddar aisle

San Francisco's cheddar aisle is a fragmented shelf spread across many brands: 91 products from 20 brands across 4 grocers. tillamook owns the most shelf — 36% of SKUs, ahead of cabot. Store brands hold 7%. The shelf leans vegetarian — 55% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

91
products
20
brands
$11.51
avg price
$1.09–$28.09
typical range

More in Cheese

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Who owns the shelf

brands by share of the cheddar shelf.

tillamook
36% of shelf33 SKUs
cabot
11% of shelf10 SKUs
rumiano cheese company
9% of shelf8 SKUs
gus'sPL
4% of shelf4 SKUs
sshelburne farms
4% of shelf4 SKUs
ccellars at jasper hill
4% of shelf4 SKUs
pplymouth
4% of shelf4 SKUs
kerrygold
3% of shelf3 SKUs
mmilton creamery
2% of shelf2 SKUs
rrebel cheese
2% of shelf2 SKUs
llucerne
2% of shelf2 SKUs
hhook’s cheese company, inc.
2% of shelf2 SKUs
ssnowdonia cheese company
2% of shelf2 SKUs
luke’s localPL
2% of shelf2 SKUs
organic valley®
1% of shelf1 SKU
ddeer creek
1% of shelf1 SKU
bblack diamond
1% of shelf1 SKU
ppine river
1% of shelf1 SKU
rredwood hill farm
1% of shelf1 SKU
sierra nevada cheese co.
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
55%
Weight Management
23%
Low-Carb
23%
Blood-Sugar Aware
22%
Keto
22%
Low sugar
18%
Seed-Oil-Free
16%
Gluten-Free
16%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)9 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

67
high
Brand competition
how many brands compete
92
high
Variety of offers
how differentiated the shelf is
16
low
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 7% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →