aisle
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San Francisco · 4 grocers · Fragmented

the other cheese aisle

San Francisco's other cheese aisle is a fragmented shelf spread across many brands: 131 products from 45 brands across 4 grocers. point reyes farmstead cheese company owns the most shelf — 15% of SKUs, ahead of cowgirl creamery. The shelf leans vegetarian — 71% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 58/100).

131
products
45
brands
$25.97
avg price
$6.69–$43.59
typical range

More in Cheese

Goat Cheese · 57Cheddar · 52Mozzarella · 27Cream Cheese · 27Brie · 24Parmesan · 18Gouda · 17Cheese · 17Feta · 15Blue Cheese · 15Cheese Blend · 11Cheese Dips and Spreads · 10Pepperjack Cheese · 9Swiss Cheese · 8Pecorino Romano · 8Ricotta · 8Manchego · 7Gruyère · 6Queso Fresco · 5Camembert · 5Monterey Jack · 5Havarti · 4String and Stick Cheese · 4Burrata · 4American · 4Provolone · 4Fromage Blanc · 3Fontina · 3Herbed Cheese · 3Mascarpone · 3Taleggio · 3Muenster · 3Oaxaca Cheese · 3Dubliner · 2Comté · 2Paneer · 2Halloumi · 2Asiago · 2Roquefort · 2Stilton · 2Edam · 1Emmentaler · 1Fromage Frais · 1Appenzeller · 1Gorgonzola · 1Cheese Sauces · 1Cheese Curds · 1Jarlsberg · 1

Who owns the shelf

brands by share of the other cheese shelf.

point reyes farmstead cheese company
15% of shelf19 SKUs
cowgirl creamery
14% of shelf18 SKUs
nicasio valley cheese company
8% of shelf10 SKUs
aandante dairy
5% of shelf6 SKUs
ffromagerie guilloteau
3% of shelf4 SKUs
iistara
2% of shelf3 SKUs
ffromager d'affinois
2% of shelf3 SKUs
ffromagerie delin
2% of shelf3 SKUs
isigny ste mère
2% of shelf3 SKUs
ddon froylan
2% of shelf3 SKUs
kkaserei tufertschwil
2% of shelf2 SKUs
ccarr valley cheese
2% of shelf2 SKUs
uuplands cheese
2% of shelf2 SKUs
ccentral formaggi
2% of shelf2 SKUs
bbeehive cheese co.
2% of shelf2 SKUs
mmid coast cheese company
2% of shelf2 SKUs
ccentral quesera montesinos
2% of shelf2 SKUs
ccellars at jasper hill
2% of shelf2 SKUs
pplymouth
2% of shelf2 SKUs
ffamille perrin
2% of shelf2 SKUs
mmitica
1% of shelf1 SKU
mmons cheesemongers
1% of shelf1 SKU
bellwether farms
1% of shelf1 SKU
belfiore cheese
1% of shelf1 SKU
pproyecto diaz
1% of shelf1 SKU
rrebel cheese
1% of shelf1 SKU
sst. paulin
1% of shelf1 SKU
tthe big moo baked cheese
1% of shelf1 SKU
ttine ski queen
1% of shelf1 SKU
rrodolphe le meunier
1% of shelf1 SKU
ccaseificio dell'alta langa
1% of shelf1 SKU
bbleating heart
1% of shelf1 SKU
cypress grove
1% of shelf1 SKU
ddelice d'argental
1% of shelf1 SKU
ddélice de bourgogne
1% of shelf1 SKU
ffromi
1% of shelf1 SKU
ggourmino
1% of shelf1 SKU
hherr glauser
1% of shelf1 SKU
hhook’s cheese company, inc.
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
71%
Weight Management
11%
Low-Carb
11%
Blood-Sugar Aware
10%
Keto
10%
Low sugar
5%
Seed-Oil-Free
5%
Organic
5%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)21 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

92
high
Brand competition
how many brands compete
82
high
Variety of offers
how differentiated the shelf is
6
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →