all marketsCheesePecorino Romano
San Francisco · 3 grocers · Contested

the pecorino romano aisle

San Francisco's pecorino romano aisle is a fragmented shelf spread across many brands: 11 products from 6 brands across 3 grocers. marin specialty foods owns the most shelf — 18% of SKUs, ahead of genuine fulvi. The shelf leans vegetarian — 73% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 47/100).

11
products
6
brands
$25.54
avg price
$7.02–$35.29
typical range

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Who owns the shelf

brands by share of the pecorino romano shelf.

mmarin specialty foods
18% of shelf2 SKUs
ggenuine fulvi
18% of shelf2 SKUs
mmitica
18% of shelf2 SKUs
ssini fulvi
9% of shelf1 SKU
llocatelli
9% of shelf1 SKU
aabbondanza
9% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
73%
Gluten-Free
9%
Keto
9%
Low calorie
9%
Low sugar
9%
Low-Carb
9%
Not vegan
9%
Seed-Oil-Free
9%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg price
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
78
high
Variety of offers
how differentiated the shelf is
12
low
Top-brand grip
how much a few brands dominate
47
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →