aisle
all markets›Cheese›Goat Cheese
San Francisco · 4 grocers · Contested

the goat cheese aisle

San Francisco's goat cheese aisle is a fragmented shelf spread across many brands: 85 products from 14 brands across 4 grocers. cypress grove owns the most shelf — 26% of SKUs, ahead of laura chenel. The shelf leans vegetarian — 64% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).

85
products
14
brands
$18.24
avg price
$5.59–$44.69
typical range

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Who owns the shelf

brands by share of the goat cheese shelf.

cypress grove
26% of shelf22 SKUs
laura chenel
20% of shelf17 SKUs
vermont creamery
19% of shelf16 SKUs
tthe drunken goat
7% of shelf6 SKUs
mmeredith dairy
6% of shelf5 SKUs
ppoitou-chevre
5% of shelf4 SKUs
aandante dairy
2% of shelf2 SKUs
ccapriole
2% of shelf2 SKUs
oonetik
2% of shelf2 SKUs
sierra nevada cheese co.
2% of shelf2 SKUs
ccheeseland dutch girl
1% of shelf1 SKU
mmitica
1% of shelf1 SKU
hhoney bee goat
1% of shelf1 SKU
mmontchevre
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
64%
Weight Management
25%
Low-Carb
25%
Blood-Sugar Aware
22%
Keto
22%
Gluten-Free
13%
Not vegan
12%
Low sugar
11%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)6 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

54
med
Brand competition
how many brands compete
93
high
Variety of offers
how differentiated the shelf is
16
low
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →