aisle
all markets›Cheese›Feta
San Francisco · 3 grocers · Contested

the feta aisle

San Francisco's feta aisle is a fragmented shelf spread across many brands: 25 products from 11 brands across 3 grocers. belfiore cheese owns the most shelf — 24% of SKUs, ahead of mt vikos. Store brands hold 4%. The shelf leans vegetarian — 60% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 52/100).

25
products
11
brands
$15.09
avg price
$5.59–$38.89
typical range

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Who owns the shelf

brands by share of the feta shelf.

belfiore cheese
24% of shelf6 SKUs
mmt vikos
16% of shelf4 SKUs
eessex street cheese
8% of shelf2 SKUs
aathenos
8% of shelf2 SKUs
hhofkäserei kraus
8% of shelf2 SKUs
kkourella's
8% of shelf2 SKUs
aatalanta
4% of shelf1 SKU
aatlanta
4% of shelf1 SKU
pprovoto
4% of shelf1 SKU
gus'sPL
4% of shelf1 SKU
vvalbreso
4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
60%
Low sugar
24%
Keto
20%
Low-Carb
20%
Blood-Sugar Aware
20%
Gluten-Free
20%
Seed-Oil-Free
20%
Weight Management
20%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)6 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

46
med
Brand competition
how many brands compete
97
high
Variety of offers
how differentiated the shelf is
12
low
Top-brand grip
how much a few brands dominate
52
med
Launch whitespace
room for a new brand

store-brand share: 4% · scores 0–100.

More aisles

ChipsCandyYogurtTeaCondimentsSpicesCoffeeCookies
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →