the cream cheese aisle
San Francisco's cream cheese aisle is a fragmented shelf spread across many brands: 38 products from 16 brands across 3 grocers. philadelphia owns the most shelf — 13% of SKUs, ahead of clover sonoma. Store brands hold 3%. The shelf leans vegetarian — 71% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 59/100).
More in Cheese
Who owns the shelf
brands by share of the cream cheese shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 3% · scores 0–100.