aisle
all markets›Tea
San Francisco · 3 grocers · Fragmented

the tea aisle

San Francisco's tea aisle is a fragmented shelf spread across many brands: 412 products from 59 brands across 3 grocers. traditional medicinals owns the most shelf — 12% of SKUs, ahead of yogi tea. The shelf leans organic — 34% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 58/100).

412
products
59
brands
$10.03
avg price
$1.69–$24.63
typical range

Zoom in

this aisle breaks into 18 sub-categories — open one for its own shelf report.

Herbal Tea · 98Black Tea · 44Bottled Yerba Mate · 29Green Tea · 26Matcha Powder · 15Bottled Green Tea · 14Chai Tea · 14Bottled Black Tea · 6Other Bottled Teas · 4Bottled Chai Tea · 3Bottled Oolong Tea · 3White Tea · 2Bottled Herbal Tea · 2Oolong Tea · 2Hard Tea · 1Red Tea · 1Tea Blends · 1Bottled Half Tea Half Lemonade · 1

Who owns the shelf

brands by share of the tea shelf.

traditional medicinals
12% of shelf48 SKUs
yogi tea
10% of shelf41 SKUs
numi
8% of shelf31 SKUs
yerba madre organic yerba mate
6% of shelf24 SKUs
harney & sons
6% of shelf24 SKUs
the republic of tea
6% of shelf23 SKUs
stash
5% of shelf19 SKUs
rishi tea & botanicals
4% of shelf16 SKUs
cclean cause
3% of shelf12 SKUs
cchoice organics
3% of shelf12 SKUs
ttaylors of harrogate
2% of shelf10 SKUs
rrocky's matcha
2% of shelf10 SKUs
lleaves and flowers
2% of shelf10 SKUs
celestial seasonings
2% of shelf9 SKUs
kkace
2% of shelf9 SKUs
tazo tea
2% of shelf7 SKUs
mmaté party
2% of shelf6 SKUs
ddavid rio
1% of shelf5 SKUs
wwild orchard
1% of shelf5 SKUs
oorganic india
1% of shelf5 SKUs
bbrightleaf
1% of shelf4 SKUs
ccoba
1% of shelf4 SKUs
eequal exchange
1% of shelf4 SKUs
ffive mountains
1% of shelf4 SKUs
fflowerhead tea
1% of shelf4 SKUs
ttwinings
1% of shelf4 SKUs
yyerba buena tea co.
1% of shelf4 SKUs
jjust ice tea
1% of shelf4 SKUs
aayurvedist
1% of shelf4 SKUs
mmatchaful
1% of shelf4 SKUs
iito en
1% of shelf3 SKUs
ppg tips
1% of shelf3 SKUs
kkazi yetu
1% of shelf3 SKUs
tteas' tea organic
1% of shelf3 SKUs
yyuzuco
1% of shelf2 SKUs
mmatcha love
1% of shelf2 SKUs
mmizuba tea
1% of shelf2 SKUs
navitas organics
1% of shelf2 SKUs
pop & bottle
1% of shelf2 SKUs
tthe granola guru
1% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
34%
Vegan
10%
Dairy-Free
6%
Gluten-Free
6%
Seed-Oil-Free
5%
Plant-Based
5%
Weight Management
1%
Not vegan
0%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/ct →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per ct (sizes vary)21 omitted (no ct size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

96
high
Brand competition
how many brands compete
96
high
Variety of offers
how differentiated the shelf is
5
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →