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San Francisco · 2 grocers · Contested

the cheese dips and spreads aisle

San Francisco's cheese dips and spreads aisle is a competitive shelf with clear leaders: 14 products from 6 brands across 2 grocers. drippy owns the most shelf — 36% of SKUs, ahead of the laughing cow. The shelf leans vegetarian — 71% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).

14
products
6
brands
$8.22
avg price
$6.69–$10.89
typical range

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Who owns the shelf

brands by share of the cheese dips and spreads shelf.

ddrippy
36% of shelf5 SKUs
tthe laughing cow
21% of shelf3 SKUs
ppine river
14% of shelf2 SKUs
bboursin
7% of shelf1 SKU
rumiano cheese company
7% of shelf1 SKU
mmrs. renfro's
7% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian
71%
Not vegan
14%
Seed-Oil-Free
14%
Gluten-Free
14%
Weight Management
7%
Low calorie
7%
Low sugar
7%
Organic
7%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

28
low
Brand competition
how many brands compete
55
med
Variety of offers
how differentiated the shelf is
21
low
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →