the pepperjack cheese aisle
San Francisco's pepperjack cheese aisle is a competitive shelf with clear leaders: 18 products from 5 brands across 3 grocers. rumiano cheese company owns the most shelf — 33% of SKUs, ahead of tillamook. Store brands hold 6%. The shelf leans vegetarian — 50% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).
More in Cheese
Who owns the shelf
brands by share of the pepperjack cheese shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 6% · scores 0–100.