aisle
all markets›Ice Cream
San Francisco · 4 grocers · Fragmented

the ice cream aisle

San Francisco's ice cream aisle is a fragmented shelf spread across many brands: 285 products from 34 brands across 4 grocers. bi-rite market owns the most shelf — 21% of SKUs, ahead of straus family creamery. Store brands hold 21%. The shelf leans gluten-free — 16% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 60/100).

285
products
34
brands
$10.77
avg price
$3.39–$20.72
typical range

Zoom in

this aisle breaks into 7 sub-categories — open one for its own shelf report.

Ice Cream Tubs · 130Ice Cream Sandwiches · 23Gelato · 20Ice Cream Bars · 3Ice Creams · 3Ice Cream Cones · 2Ice Cream Sundae Cones · 2

Who owns the shelf

brands by share of the ice cream shelf.

bi-rite marketPL
21% of shelf60 SKUs
straus family creamery
11% of shelf31 SKUs
humphry slocombe
7% of shelf19 SKUs
jeni's ice cream
6% of shelf18 SKUs
tillamook
5% of shelf15 SKUs
talenti
4% of shelf11 SKUs
green girl bakeshop
4% of shelf11 SKUs
hhäagen-dazs
4% of shelf11 SKUs
vvan leeuwen
3% of shelf9 SKUs
bben & jerry's
3% of shelf8 SKUs
aalden’s organic
3% of shelf8 SKUs
aalec's ice cream
3% of shelf7 SKUs
oatly
3% of shelf7 SKUs
iit's it
2% of shelf6 SKUs
mmarianne's ice cream
2% of shelf6 SKUs
ttara's
2% of shelf5 SKUs
mmcconnell’s
2% of shelf5 SKUs
nnightingale ice cream
2% of shelf5 SKUs
ggelato festival
2% of shelf5 SKUs
jjack & remi
1% of shelf4 SKUs
ggoodpop
1% of shelf4 SKUs
so delicious
1% of shelf4 SKUs
iice cream for bears
1% of shelf4 SKUs
ttofutti
1% of shelf3 SKUs
ccosmic bliss
1% of shelf3 SKUs
uuli's gelato
1% of shelf3 SKUs
let's do organic
1% of shelf3 SKUs
jjolly llama
1% of shelf2 SKUs
sskinny cow
0% of shelf1 SKU
sscoops on tap
0% of shelf1 SKU
pprotein pints
0% of shelf1 SKU
kketo foods
0% of shelf1 SKU
ffloura
0% of shelf1 SKU
edward & sons
0% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
16%
Organic
11%
Plant-Based
9%
Vegetarian
9%
Vegan
5%
Dairy-Free
5%
Seed-Oil-Free
4%
Not vegan
3%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)10 omitted (no fl oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

85
high
Brand competition
how many brands compete
83
high
Variety of offers
how differentiated the shelf is
8
low
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 21% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →