the muenster aisle

San Francisco's muenster aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 3 grocers. organic valley® owns the most shelf — 50% of SKUs, ahead of gus's. Store brands hold 25%. The shelf leans vegetarian — 75% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 43/100).