aisle
all markets›Condiments
San Francisco · 4 grocers · Fragmented

the condiments aisle

San Francisco's condiments aisle is a fragmented shelf spread across many brands: 411 products from 130 brands across 4 grocers. ayoh! foods owns the most shelf — 4% of SKUs, ahead of muso from japan. Store brands hold 2%. The shelf leans plant-based — 24% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 57/100).

411
products
130
brands
$9.73
avg price
$1.49–$18.55
typical range

Zoom in

this aisle breaks into 33 sub-categories — open one for its own shelf report.

Hot Sauces · 46Mayonnaise · 26Pickled Vegetables · 21Balsamic Vinegar · 19Barbecue Sauces · 16Ketchup · 11Other Dressing · 8Tahini Sesame Paste · 8Dijon Mustard · 7Miso Paste · 6Capers · 6Yellow Mustard · 5Horseradish Sauce · 5Lime Juice · 4Chutney · 4Relish · 4Fish Sauce · 4Wasabi · 3Other Condiments · 3Cocktail Sauce · 3Hot Pepper Paste · 3Harissa Paste · 3Lemon Juice · 3Worcestershire Sauce · 3Coconut Aminos · 2Ginger Paste · 2Spicy Brown Mustard · 2Tartar Sauces · 2Crispy Fried Onions · 1Buffalo Sauces · 1Mirin · 1Seafood Paste · 1Liquid Smoke · 1

Who owns the shelf

brands by share of the condiments shelf.

aayoh! foods
4% of shelf15 SKUs
mmuso from japan
4% of shelf15 SKUs
cadia
3% of shelf13 SKUs
primal kitchen
3% of shelf12 SKUs
llillie's q
2% of shelf9 SKUs
woodstock
2% of shelf8 SKUs
iitalbrand
2% of shelf8 SKUs
santa cruz organic
2% of shelf8 SKUs
ssir kensington's
2% of shelf8 SKUs
eedmond fallot
2% of shelf8 SKUs
ffire season
2% of shelf7 SKUs
wwan ja shan
2% of shelf7 SKUs
suzie's
2% of shelf7 SKUs
ccholula
2% of shelf7 SKUs
mezzetta
2% of shelf7 SKUs
bbachan's
2% of shelf6 SKUs
jeff's garden
2% of shelf6 SKUs
sseed ranch flavor co
2% of shelf6 SKUs
yyellowbird
1% of shelf5 SKUs
qqueens
1% of shelf5 SKUs
ttarazi
1% of shelf5 SKUs
kkewpie
1% of shelf5 SKUs
mmiso master organic
1% of shelf5 SKUs
ssecret aardvark
1% of shelf5 SKUs
rred boat fish sauce
1% of shelf5 SKUs
cchef sarah germany
1% of shelf5 SKUs
graza
1% of shelf5 SKUs
llucky dog
1% of shelf4 SKUs
nnapa valley naturals
1% of shelf4 SKUs
ppacific pickle works
1% of shelf4 SKUs
ttari
1% of shelf4 SKUs
bi-rite marketPL
1% of shelf4 SKUs
ggiuseppe giusti
1% of shelf4 SKUs
mmother-in-law's
1% of shelf4 SKUs
mmaazah
1% of shelf4 SKUs
follow your heart
1% of shelf4 SKUs
mmother's
1% of shelf4 SKUs
bubbies
1% of shelf3 SKUs
briannas
1% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Plant-Based
24%
Vegetarian
23%
Organic
14%
Gluten-Free
10%
Weight Management
8%
Vegan
7%
Dairy-Free
4%
Minimally Processed
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)15 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

100
high
Brand competition
how many brands compete
84
high
Variety of offers
how differentiated the shelf is
1
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 2% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaSpicesCoffeeCookies
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →