How is the parmesan shelf positioned in San Francisco?

78% of products lead with "Vegetarian", followed by Keto (13%). Store brands hold 4% of the shelf.

Is there whitespace for a new parmesan brand in San Francisco?

Contested — opportunity scores 37/100 across 6 brands and 3 grocers.

San Francisco · 3 grocers · Contested

the parmesan aisle

San Francisco's parmesan aisle is a fragmented shelf spread across many brands: 23 products from 6 brands across 3 grocers. Store brands hold 4%. The shelf leans vegetarian — 78% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 37/100).

products

brands

$12.79

avg price

$5.59–$28.39

typical range

Who owns the shelf

brands by share of the parmesan shelf.

belgioioso

22% of shelf5 SKUs

mmitica

17% of shelf4 SKUs

bbertagni 1882 spa

9% of shelf2 SKUs

mmarin specialty foods

9% of shelf2 SKUs

marin french cheese co.

4% of shelf1 SKU

gus'sPL

4% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegetarian

78%

Keto

13%

Weight Management

13%

Low-Carb

13%

Organic

13%

Blood-Sugar Aware

13%

Gluten-Free

Low calorie

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale

Color:indulgentbetter-for-you

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

low

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 4% · scores 0–100.

More aisles

Chips Candy Yogurt Tea Condiments Spices Coffee Cookies

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →