aisle
all markets›Coffee
San Francisco · 3 grocers · Fragmented

the coffee aisle

San Francisco's coffee aisle is a fragmented shelf spread across many brands: 332 products from 61 brands across 3 grocers. sightglass owns the most shelf — 12% of SKUs, ahead of andytown coffee roasters. Store brands hold 5%. The shelf leans dairy-free — 14% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 64/100).

332
products
61
brands
$19.03
avg price
$4.97–$33.10
typical range

Zoom in

this aisle breaks into 5 sub-categories — open one for its own shelf report.

Whole Bean Coffee · 89Ground Coffee · 52Coffee Drinks (RTD) · 42Coffee Pods · 6Instant Coffee · 6

Who owns the shelf

brands by share of the coffee shelf.

sightglass
12% of shelf40 SKUs
andytown coffee roasters
6% of shelf20 SKUs
ritual coffee roasters
6% of shelf20 SKUs
stumptown
5% of shelf17 SKUs
ggrand coffee
5% of shelf16 SKUs
four barrel coffee
4% of shelf12 SKUs
blue bottle
3% of shelf11 SKUs
bbird and bear coffee company
3% of shelf10 SKUs
verve coffee
3% of shelf10 SKUs
hhighwire coffee roasters
2% of shelf8 SKUs
llady falcon coffee club
2% of shelf8 SKUs
philz coffee
2% of shelf8 SKUs
chameleon coffee
2% of shelf8 SKUs
ccraftsman coffee
2% of shelf8 SKUs
ssan francisco bay coffee co.
2% of shelf7 SKUs
eequator
2% of shelf7 SKUs
mmount hagen
2% of shelf6 SKUs
ppachamama coffee cooperative
2% of shelf6 SKUs
bi-rite marketPL
2% of shelf6 SKUs
llinea caffe
2% of shelf6 SKUs
llavazza
2% of shelf6 SKUs
gus'sPL
2% of shelf6 SKUs
ffour sigmatic
2% of shelf5 SKUs
ggraffeo
2% of shelf5 SKUs
rip cold brew
2% of shelf5 SKUs
cadia
1% of shelf4 SKUs
bizzy cold brew
1% of shelf4 SKUs
jjoshua tree coffee co
1% of shelf4 SKUs
pproyecto diaz
1% of shelf4 SKUs
ssunset roasters
1% of shelf4 SKUs
little green cyclo
1% of shelf3 SKUs
outer sunset sf ca
1% of shelf3 SKUs
wwrecking ball coffee roasters
1% of shelf3 SKUs
ccat & cloud.
1% of shelf3 SKUs
bbicycle coffee company
1% of shelf3 SKUs
pop & bottle
1% of shelf3 SKUs
bbird & bear
1% of shelf3 SKUs
luke’s localPL
1% of shelf2 SKUs
califia farms
1% of shelf2 SKUs
ggraffeo coffee
1% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
14%
Organic
14%
Gluten-Free
13%
Vegan
13%
Seed-Oil-Free
12%
Low calorie
3%
High-Protein
2%
Low sugar
2%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)11 omitted (no oz size)showing the 24 biggest of 29 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

97
high
Brand competition
how many brands compete
80
high
Variety of offers
how differentiated the shelf is
4
low
Top-brand grip
how much a few brands dominate
64
med
Launch whitespace
room for a new brand

store-brand share: 5% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →