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San Francisco · 3 grocers · Niche

the coconut aminos aisle

San Francisco's coconut aminos aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 3 grocers. big tree farms owns the most shelf — 50% of SKUs, ahead of coconut secret. The shelf leans organic — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 63/100).

4
products
2
brands
$8.49
avg price
$7.79–$8.79
typical range

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Who owns the shelf

brands by share of the coconut aminos shelf.

bbig tree farms
50% of shelf2 SKUs
ccoconut secret
50% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
50%
Plant-Based
50%
Vegetarian
50%
Gluten-Free
25%
Vegan
25%
Weight Management
25%

Market structure

11
low
Brand competition
how many brands compete
30
low
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
63
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →