San Francisco · 3 grocers · Niche
the yellow mustard aisle
San Francisco's yellow mustard aisle is a niche shelf with only a handful of brands: 7 products from 4 brands across 3 grocers. cadia owns the most shelf — 57% of SKUs, ahead of french's®. The shelf leans organic — 57% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 61/100).
7
products
4
brands
$4.00
avg price
$2.79–$5.49
typical range
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Who owns the shelf
brands by share of the yellow mustard shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
57%
Plant-Based
57%
Vegetarian
57%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
39
medTop-brand grip
how much a few brands dominate
61
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.