the balsamic vinegar aisle
San Francisco's balsamic vinegar aisle is a fragmented shelf spread across many brands: 27 products from 12 brands across 3 grocers. giuseppe giusti owns the most shelf — 15% of SKUs, ahead of bi-rite market. Store brands hold 15%. The shelf leans organic — 15% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 63/100).
More in Condiments
Who owns the shelf
brands by share of the balsamic vinegar shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
Market structure
store-brand share: 15% · scores 0–100.