aisle
all markets›Condiments›Other Dressing
San Francisco · 3 grocers · Contested

the other dressing aisle

San Francisco's other dressing aisle is a competitive shelf with clear leaders: 10 products from 5 brands across 3 grocers. briannas owns the most shelf — 30% of SKUs, ahead of nago. Store brands hold 10%. The shelf leans weight management — 40% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 58/100).

10
products
5
brands
$8.32
avg price
$6.09–$11.49
typical range

More in Condiments

Hot Sauces · 46Mayonnaise · 26Pickled Vegetables · 21Balsamic Vinegar · 19Barbecue Sauces · 16Ketchup · 11Tahini Sesame Paste · 8Dijon Mustard · 7Miso Paste · 6Capers · 6Yellow Mustard · 5Horseradish Sauce · 5Lime Juice · 4Chutney · 4Relish · 4Fish Sauce · 4Wasabi · 3Other Condiments · 3Cocktail Sauce · 3Hot Pepper Paste · 3Harissa Paste · 3Lemon Juice · 3Worcestershire Sauce · 3Coconut Aminos · 2Ginger Paste · 2Spicy Brown Mustard · 2Tartar Sauces · 2Crispy Fried Onions · 1Buffalo Sauces · 1Mirin · 1Seafood Paste · 1Liquid Smoke · 1

Who owns the shelf

brands by share of the other dressing shelf.

briannas
30% of shelf3 SKUs
nnago
20% of shelf2 SKUs
primal kitchen
20% of shelf2 SKUs
ssunny fine foods
20% of shelf2 SKUs
luke’s localPL
10% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Weight Management
40%
Vegan
20%
Vegetarian
20%
Low sugar
20%
Low-Carb
20%
Gluten-Free
20%
Dairy-Free
20%
Seed-Oil-Free
20%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg price →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
69
high
Variety of offers
how differentiated the shelf is
22
low
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 10% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaSpicesCoffeeCookies
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →