San Francisco · 4 grocers · Contested
the barbecue sauces aisle
San Francisco's barbecue sauces aisle is a fragmented shelf spread across many brands: 28 products from 12 brands across 4 grocers. lillie's q owns the most shelf — 32% of SKUs, ahead of bachan's. The shelf leans gluten-free — 21% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 64/100).
28
products
12
brands
$8.67
avg price
$4.69–$13.52
typical range
More in Condiments
Hot Sauces · 46Mayonnaise · 26Pickled Vegetables · 21Balsamic Vinegar · 19Ketchup · 11Other Dressing · 8Tahini Sesame Paste · 8Dijon Mustard · 7Miso Paste · 6Capers · 6Yellow Mustard · 5Horseradish Sauce · 5Lime Juice · 4Chutney · 4Relish · 4Fish Sauce · 4Wasabi · 3Other Condiments · 3Cocktail Sauce · 3Hot Pepper Paste · 3Harissa Paste · 3Lemon Juice · 3Worcestershire Sauce · 3Coconut Aminos · 2Ginger Paste · 2Spicy Brown Mustard · 2Tartar Sauces · 2Crispy Fried Onions · 1Buffalo Sauces · 1Mirin · 1Seafood Paste · 1Liquid Smoke · 1
Who owns the shelf
brands by share of the barbecue sauces shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
21%
Weight Management
21%
Plant-Based
7%
Vegetarian
7%
Minimally Processed
7%
Low-Carb
4%
Peanut-Free
4%
Nut-Free
4%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
49
medBrand competition
how many brands compete
71
highVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
64
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.