San Francisco · 3 grocers · Greenfield
the tahini sesame paste aisle
San Francisco's tahini sesame paste aisle is a competitive shelf with clear leaders: 12 products from 7 brands across 3 grocers. tarazi owns the most shelf — 42% of SKUs, ahead of joyva. The shelf leans organic — 33% of SKUs carry that claim. Verdict: greenfield — wide open — room for a new brand (opportunity 73/100).
12
products
7
brands
$13.32
avg price
$11.09–$16.39
typical range
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Who owns the shelf
brands by share of the tahini sesame paste shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Minimally Processed
17%
Peanut-Free
17%
Plant-Based
17%
Vegan
17%
Muscle & Performance
8%
High-Protein
8%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)3 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
32
lowBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
73
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.