San Francisco's miso paste aisle is a niche shelf with only a handful of brands: 15 products from 3 brands across 3 grocers. muso from japan owns the most shelf — 53% of SKUs, ahead of miso master organic. The shelf leans plant-based — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 70/100).
brands by share of the miso paste shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
store-brand share: 0% · scores 0–100.