San Francisco · 3 grocers · Leader-led
the dijon mustard aisle
San Francisco's dijon mustard aisle is a competitive shelf with clear leaders: 18 products from 5 brands across 3 grocers. edmond fallot owns the most shelf — 44% of SKUs, ahead of ayoh! foods. The shelf leans plant-based — 28% of SKUs carry that claim. Verdict: leader-led — a clear front-runner, but not yet a lock (opportunity 69/100).
18
products
5
brands
$8.02
avg price
$3.13–$11.99
typical range
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Who owns the shelf
brands by share of the dijon mustard shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
28%
Vegetarian
28%
Organic
11%
Dairy-Free
6%
Not vegan
6%
Gluten-Free
6%
Low sugar
6%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
24
lowBrand competition
how many brands compete
53
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.