How is the dried fruits shelf positioned in San Francisco?

65% of products lead with "Gluten-Free", followed by Dairy-Free (65%). Store brands hold 13% of the shelf.

Is there whitespace for a new dried fruits brand in San Francisco?

Contested — opportunity scores 49/100 across 20 brands and 3 grocers.

San Francisco · 3 grocers · Contested

the dried fruits aisle

San Francisco's dried fruits aisle is a fragmented shelf spread across many brands: 88 products from 20 brands across 3 grocers. Store brands hold 13%. The shelf leans gluten-free — 65% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 49/100).

products

brands

$10.84

avg price

$3.39–$20.64

typical range

Zoom in

this aisle breaks into 16 sub-categories — open one for its own shelf report.

Dried Raisins · 13 Dried Mango · 11 Dried Dates · 7 Dried Cranberries · 4 Dried Apricots · 4 Dried Prunes · 3 Dried Figs · 3 Dried Pineapples · 3 Dried Papaya · 2 Dried Berries · 2 Goji Berries · 1 Dried Apples · 1 Dried Cherries · 1 Dried Kiwis · 1 Dried Plums · 1 Cranberries · 1

Who owns the shelf

brands by share of the dried fruits shelf.

13% of shelf11 SKUs

10% of shelf9 SKUs

8% of shelf7 SKUs

8% of shelf7 SKUs

7% of shelf6 SKUs

6% of shelf5 SKUs

3% of shelf3 SKUs

3% of shelf3 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free

65%

Dairy-Free

65%

Vegetarian

65%

Vegan

65%

Organic

34%

Plant-Based

33%

Weight Management

15%

Seed-Oil-Free

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store

scale

Color:no dominant segmentation on this shelf

Size:total brand reach (SKUs across all aisles)

Shape:nationalstore brand

price normalized per oz (sizes vary)3 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

high

Brand competition

how many brands compete

high

Variety of offers

how differentiated the shelf is

low

Top-brand grip

how much a few brands dominate

med

Launch whitespace

room for a new brand

store-brand share: 13% · scores 0–100.

More aisles

Cheese Chips Candy Yogurt Tea Condiments Spices Coffee

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →