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San Francisco · 3 grocers · Contested

the dried raisins aisle

San Francisco's dried raisins aisle is a competitive shelf with clear leaders: 20 products from 5 brands across 3 grocers. sunview owns the most shelf — 35% of SKUs, ahead of newman's own. Store brands hold 15%. The shelf leans gluten-free — 65% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 51/100).

20
products
5
brands
$8.61
avg price
$6.39–$12.82
typical range

More in Dried Fruits

Who owns the shelf

brands by share of the dried raisins shelf.

ssunview
35% of shelf7 SKUs
newman's own
20% of shelf4 SKUs
gus'sPL
15% of shelf3 SKUs
sunridge farms
10% of shelf2 SKUs
cadia
5% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
65%
Dairy-Free
65%
Vegetarian
65%
Vegan
65%
Plant-Based
40%
Organic
35%
Weight Management
15%
Paleo
10%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

24
low
Brand competition
how many brands compete
71
high
Variety of offers
how differentiated the shelf is
20
low
Top-brand grip
how much a few brands dominate
51
med
Launch whitespace
room for a new brand

store-brand share: 15% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →