the dried prunes aisle

San Francisco's dried prunes aisle is a niche shelf with only a handful of brands: 3 products from 3 brands across 2 grocers. gus's owns the most shelf — 33% of SKUs, ahead of knoll farms. Store brands hold 33%. The shelf leans vegan — 100% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 58/100).