San Francisco · 3 grocers · Niche
the dried dates aisle
San Francisco's dried dates aisle is a niche shelf with only a handful of brands: 14 products from 3 brands across 3 grocers. del real owns the most shelf — 36% of SKUs. Store brands hold 14%. The shelf leans dairy-free — 50% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 38/100).
14
products
3
brands
$11.71
avg price
$6.69–$18.19
typical range
More in Dried Fruits
Who owns the shelf
brands by share of the dried dates shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
50%
Gluten-Free
50%
Vegan
50%
Vegetarian
50%
Organic
21%
Plant-Based
14%
Seed-Oil-Free
7%
Heart Health
7%
Market structure
15
lowBrand competition
how many brands compete
76
highVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
38
medLaunch whitespace
room for a new brand
store-brand share: 14% · scores 0–100.