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San Francisco · 3 grocers · Niche

the dried apricots aisle

San Francisco's dried apricots aisle is a niche shelf with only a handful of brands: 6 products from 2 brands across 3 grocers. Store brands hold 17%. The shelf leans dairy-free — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 31/100).

6
products
2
brands
$14.24
avg price
$8.04–$19.69
typical range

More in Dried Fruits

Who owns the shelf

brands by share of the dried apricots shelf.

ttraina
33% of shelf2 SKUs
gus'sPL
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
67%
Gluten-Free
67%
Vegan
67%
Vegetarian
67%

Market structure

11
low
Brand competition
how many brands compete
52
med
Variety of offers
how differentiated the shelf is
14
low
Top-brand grip
how much a few brands dominate
31
low
Launch whitespace
room for a new brand

store-brand share: 17% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →