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San Francisco · 3 grocers · Contested

the dried mango aisle

San Francisco's dried mango aisle is a fragmented shelf spread across many brands: 17 products from 7 brands across 3 grocers. mavuno harvest owns the most shelf — 29% of SKUs, ahead of made in nature. Store brands hold 6%. The shelf leans dairy-free — 65% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

17
products
7
brands
$10.36
avg price
$5.39–$20.20
typical range

More in Dried Fruits

Who owns the shelf

brands by share of the dried mango shelf.

mavuno harvest
29% of shelf5 SKUs
mmade in nature
24% of shelf4 SKUs
ccrespo
12% of shelf2 SKUs
ssolely: dried fruit
12% of shelf2 SKUs
gus'sPL
6% of shelf1 SKU
ssenor mango
6% of shelf1 SKU
kkaren's naturals
6% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Dairy-Free
65%
Gluten-Free
65%
Vegetarian
65%
Vegan
65%
Plant-Based
47%
Organic
41%
Seed-Oil-Free
18%
Weight Management
18%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
74
high
Variety of offers
how differentiated the shelf is
18
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 6% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →