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San Francisco · 3 grocers · Niche

the other dried fruit aisle

San Francisco's other dried fruit aisle is a niche shelf with only a handful of brands: 6 products from 3 brands across 3 grocers. frog hollow farm owns the most shelf — 67% of SKUs, ahead of mavuno harvest. The shelf leans vegan — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 65/100).

6
products
3
brands
$13.84
avg price
$6.14–$16.09
typical range

More in Dried Fruit

Who owns the shelf

brands by share of the other dried fruit shelf.

frog hollow farm
67% of shelf4 SKUs
mavuno harvest
17% of shelf1 SKU
sspade & plow
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
67%
Gluten-Free
67%
Vegetarian
67%
Dairy-Free
67%
Organic
50%
Plant-Based
33%
Minimally Processed
17%

Market structure

15
low
Brand competition
how many brands compete
43
med
Variety of offers
how differentiated the shelf is
50
med
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →