aisle
all markets›Spirits
San Francisco · 3 grocers · Fragmented

the spirits aisle

San Francisco's spirits aisle is a fragmented shelf spread across many brands: 71 products from 50 brands across 3 grocers. st. george spirits owns the most shelf — 6% of SKUs, ahead of michter's. Store brands hold 1%. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 65/100).

71
products
50
brands
$35.66
avg price
$5.99–$70.39
typical range

Zoom in

this aisle breaks into 15 sub-categories — open one for its own shelf report.

Gin · 10Sake · 10Mezcal · 9Unflavored Vodka · 8Unflavored Tequila · 6Bourbon · 6Aperitif · 4Rye Whiskey · 3Japanese Whiskey · 2Moonshine Whiskey · 1Absinthe · 1Irish Whiskey · 1Scotch · 1Flavored Whiskey · 1Brandy and Cognac · 1

Who owns the shelf

brands by share of the spirits shelf.

sst. george spirits
6% of shelf4 SKUs
mmichter's
6% of shelf4 SKUs
mmadre mezcal
4% of shelf3 SKUs
ssequoia sake
4% of shelf3 SKUs
mmommenpop
3% of shelf2 SKUs
eel destilador
3% of shelf2 SKUs
kkings county distillery
3% of shelf2 SKUs
golden rule spirits
3% of shelf2 SKUs
ccity of london
3% of shelf2 SKUs
ggruven
3% of shelf2 SKUs
eespolon
3% of shelf2 SKUs
bbelle chasse
3% of shelf2 SKUs
rrittenhouse
3% of shelf2 SKUs
ffour roses distillery
3% of shelf2 SKUs
mmaneki wanko
3% of shelf2 SKUs
llewis & clark
1% of shelf1 SKU
llillet
1% of shelf1 SKU
llittle sumo sake
1% of shelf1 SKU
llo siento
1% of shelf1 SKU
nniizawa brewery
1% of shelf1 SKU
nnikka
1% of shelf1 SKU
oold crow
1% of shelf1 SKU
ppinhook
1% of shelf1 SKU
rra yu
1% of shelf1 SKU
rreyka
1% of shelf1 SKU
rroku
1% of shelf1 SKU
ssake high!
1% of shelf1 SKU
ssausalito liquor co.
1% of shelf1 SKU
sshibata
1% of shelf1 SKU
ssuntory whisky
1% of shelf1 SKU
ssupergay spirits
1% of shelf1 SKU
ttito's
1% of shelf1 SKU
ttoki
1% of shelf1 SKU
vveso
1% of shelf1 SKU
yyaegaki
1% of shelf1 SKU
zzancudo
1% of shelf1 SKU
bi-rite marketPL
1% of shelf1 SKU
bbruichladdich
1% of shelf1 SKU
bbuffalo trace
1% of shelf1 SKU
ccc spritz
1% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/fl oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)showing the 24 biggest of 39 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

94
high
Brand competition
how many brands compete
77
high
Variety of offers
how differentiated the shelf is
3
low
Top-brand grip
how much a few brands dominate
65
med
Launch whitespace
room for a new brand

store-brand share: 1% · scores 0–100.

More aisles

CheeseChipsCandyYogurtTeaCondimentsSpicesCoffee
how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →