all marketsSpiritsUnflavored Tequila
San Francisco · 3 grocers · Niche

the unflavored tequila aisle

San Francisco's unflavored tequila aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 3 grocers. el destilador owns the most shelf — 33% of SKUs, ahead of espolon. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 76/100).

6
products
4
brands
$32.12
avg price
$19.69–$39.99
typical range

More in Spirits

Who owns the shelf

brands by share of the unflavored tequila shelf.

eel destilador
33% of shelf2 SKUs
eespolon
33% of shelf2 SKUs
ccimarron
17% of shelf1 SKU
llo siento
17% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

20
low
Brand competition
how many brands compete
32
low
Variety of offers
how differentiated the shelf is
28
low
Top-brand grip
how much a few brands dominate
76
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →