San Francisco's gin aisle is a fragmented shelf spread across many brands: 10 products from 8 brands across 3 grocers. city of london owns the most shelf — 20% of SKUs, ahead of st. george spirits. Verdict: greenfield — wide open — room for a new brand (opportunity 70/100).
brands by share of the gin shelf.
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined. Tap a store to see who wins its shelf.
store-brand share: 0% · scores 0–100.