San Francisco · 3 grocers · Contested
the bourbon aisle
San Francisco's bourbon aisle is a fragmented shelf spread across many brands: 8 products from 6 brands across 3 grocers. four roses distillery owns the most shelf — 25% of SKUs, ahead of michter's. Store brands hold 13%. Verdict: contested — real competition, no single winner (opportunity 68/100).
8
products
6
brands
$40.99
avg price
$19.69–$70.89
typical range
More in Spirits
Who owns the shelf
brands by share of the bourbon shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per fl oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
28
lowBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
19
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 13% · scores 0–100.