all marketsSpiritsUnflavored Vodka
San Francisco · 3 grocers · Contested

the unflavored vodka aisle

San Francisco's unflavored vodka aisle is a fragmented shelf spread across many brands: 9 products from 7 brands across 3 grocers. belle chasse owns the most shelf — 22% of SKUs, ahead of gruven. Verdict: contested — real competition, no single winner (opportunity 69/100).

9
products
7
brands
$27.21
avg price
$12.99–$42.79
typical range

More in Spirits

Who owns the shelf

brands by share of the unflavored vodka shelf.

bbelle chasse
22% of shelf2 SKUs
ggruven
22% of shelf2 SKUs
hhigh ground
11% of shelf1 SKU
rreyka
11% of shelf1 SKU
sst. george spirits
11% of shelf1 SKU
ssupergay spirits
11% of shelf1 SKU
ttito's
11% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

no positioning claims tagged on this shelf yet.

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelfavg $/fl oz
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)

All stores combined. Tap a store to see who wins its shelf.

Market structure

32
low
Brand competition
how many brands compete
41
med
Variety of offers
how differentiated the shelf is
16
low
Top-brand grip
how much a few brands dominate
69
high
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →