San Francisco · 3 grocers · Niche
the chewy candy aisle
San Francisco's chewy candy aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 3 grocers. dry brew owns the most shelf — 50% of SKUs, ahead of annie's. The shelf leans organic — 33% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).
6
products
4
brands
$8.96
avg price
$3.29–$15.59
typical range
More in Candy
Who owns the shelf
brands by share of the chewy candy shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
33%
Dairy-Free
33%
Plant-Based
33%
Vegetarian
33%
Gluten-Free
17%
Nut-Free
17%
Vegan
17%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
82
highVariety of offers
how differentiated the shelf is
33
lowTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.