San Francisco · 3 grocers · Contested
the sour candy aisle
San Francisco's sour candy aisle is a fragmented shelf spread across many brands: 28 products from 8 brands across 3 grocers. better sour owns the most shelf — 29% of SKUs, ahead of bonbon. The shelf leans plant-based — 39% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 60/100).
28
products
8
brands
$7.83
avg price
$2.79–$14.64
typical range
More in Candy
Who owns the shelf
brands by share of the sour candy shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
39%
Vegetarian
36%
Gluten-Free
29%
Dairy-Free
18%
Vegan
18%
Heart Health
11%
Nut-Free
11%
Weight Management
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
36
medBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
17
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.