aisle
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San Francisco · 4 grocers · Contested

the gummy candies aisle

San Francisco's gummy candies aisle is a fragmented shelf spread across many brands: 35 products from 12 brands across 4 grocers. kolsvart owns the most shelf — 17% of SKUs, ahead of better sour. Store brands hold 11%. The shelf leans vegan — 34% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 57/100).

35
products
12
brands
$7.04
avg price
$2.79–$13.80
typical range

More in Candy

Chocolate Candies · 257Sour Candy · 15Licorice Candy · 9Ginger Candy · 7Chewy Candy · 5Mints · 5Marshmallows · 4Caramel Candies · 2Lollipops · 1Jelly Beans · 1Hard Candies · 1Nut Brittles · 1Cotton Candy · 1

Who owns the shelf

brands by share of the gummy candies shelf.

kolsvart
17% of shelf6 SKUs
bbetter sour
14% of shelf5 SKUs
jjom
11% of shelf4 SKUs
gus'sPL
11% of shelf4 SKUs
sseattle gummy company
9% of shelf3 SKUs
ssmartsweets
9% of shelf3 SKUs
ccalifornia gummy bears
6% of shelf2 SKUs
simply organic
6% of shelf2 SKUs
sunridge farms
6% of shelf2 SKUs
ssurf sweets
6% of shelf2 SKUs
yyumearth
3% of shelf1 SKU
hharibo
3% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Vegan
34%
Gluten-Free
34%
Plant-Based
31%
Dairy-Free
31%
Vegetarian
23%
Seed-Oil-Free
17%
Organic
14%
Nut-Free
11%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)1 omitted (no oz size)

All stores combined. Tap a store to see who wins its shelf.

Market structure

49
med
Brand competition
how many brands compete
83
high
Variety of offers
how differentiated the shelf is
11
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 11% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →