aisle
all markets›Candy›Chocolate Candies
San Francisco · 4 grocers · Fragmented

the chocolate candies aisle

San Francisco's chocolate candies aisle is a fragmented shelf spread across many brands: 420 products from 59 brands across 4 grocers. chocolove owns the most shelf — 7% of SKUs, ahead of hu. Store brands hold 4%. The shelf leans gluten-free — 22% of SKUs carry that claim. Verdict: fragmented — a crowded free-for-all with no clear structure (opportunity 57/100).

420
products
59
brands
$9.37
avg price
$0.89–$20.12
typical range

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Who owns the shelf

brands by share of the chocolate candies shelf.

chocolove
7% of shelf30 SKUs
hu
7% of shelf28 SKUs
charles chocolates
6% of shelf27 SKUs
tcho
6% of shelf27 SKUs
justin's
6% of shelf24 SKUs
alter eco
5% of shelf21 SKUs
ddick taylor craft chocolate
5% of shelf19 SKUs
unreal
4% of shelf18 SKUs
gus'sPL
4% of shelf16 SKUs
recchiuti
3% of shelf13 SKUs
ritual chocolate
3% of shelf11 SKUs
lindt lindor
2% of shelf9 SKUs
hhoney mama's
2% of shelf9 SKUs
tony's chocolonely
2% of shelf9 SKUs
ll'amourette
2% of shelf9 SKUs
t9th & larkin
2% of shelf9 SKUs
bbeyond good
2% of shelf8 SKUs
vvolo
2% of shelf8 SKUs
mmaeve chocolate
2% of shelf7 SKUs
ritter sport
2% of shelf7 SKUs
ghirardelli
2% of shelf7 SKUs
ddeux crane
1% of shelf6 SKUs
bbixby chocolate
1% of shelf6 SKUs
eendangered species
1% of shelf6 SKUs
mmission chocolate
1% of shelf5 SKUs
mmayana chocolate
1% of shelf5 SKUs
cchuao chocolatier
1% of shelf5 SKUs
nnelly's organics
1% of shelf5 SKUs
jj. street
1% of shelf4 SKUs
ddandelion chocolate
1% of shelf4 SKUs
rrad chocolate
1% of shelf4 SKUs
ccastronovo chocolate factory
1% of shelf4 SKUs
ffossa chocolate
1% of shelf3 SKUs
eendorfin
1% of shelf3 SKUs
ssnickers
1% of shelf2 SKUs
sunridge farms
1% of shelf2 SKUs
bbonbon
1% of shelf2 SKUs
ttom bumble
1% of shelf2 SKUs
bi-rite marketPL
1% of shelf2 SKUs

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Gluten-Free
22%
Plant-Based
13%
Vegetarian
13%
Organic
13%
Seed-Oil-Free
11%
Vegan
6%
Minimally Processed
4%
Dairy-Free
4%

Brand positioning

every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.

store
scale
premium leadersmainstream leadersniche premiumvalue playersshare of shelf →avg $/oz →
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
Shape:nationalstore brand
price normalized per oz (sizes vary)3 omitted (no oz size)showing the 24 biggest of 36 brands

All stores combined. Tap a store to see who wins its shelf.

Market structure

96
high
Brand competition
how many brands compete
89
high
Variety of offers
how differentiated the shelf is
4
low
Top-brand grip
how much a few brands dominate
57
med
Launch whitespace
room for a new brand

store-brand share: 4% · scores 0–100.

More aisles

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how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →