San Francisco · 3 grocers · Niche
the mints aisle
San Francisco's mints aisle is a niche shelf with only a handful of brands: 6 products from 4 brands across 3 grocers. simply organic owns the most shelf — 33% of SKUs, ahead of vermints. The shelf leans plant-based — 83% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 56/100).
6
products
4
brands
$4.29
avg price
$3.89–$5.42
typical range
More in Candy
Who owns the shelf
brands by share of the mints shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Plant-Based
83%
Vegetarian
83%
Vegan
67%
Nut-Free
50%
Gluten-Free
50%
Peanut-Free
50%
Organic
33%
Weight Management
17%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
64
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
56
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.